ServiceNow

Accessibility Videos

Driving Accessibility Awareness Through Storytelling

Challenge

ServiceNow sought to communicate its commitment to digital accessibility in a way that was authentic, emotionally resonant, and educational. The goal was to create powerful communication shorts that could engage both internal teams and external stakeholders.

Solution

Atticmedia partnered with ServiceNow to develop a creative, high-impact video campaign designed to humanize accessibility and inspire action across the organisation.

Deliverables included:

Creative Workshops & Concept Development
Scripting & Story Treatments
Location Scouting, Casting & Production Planning
Audio-Visual Production & Post-Production Editing

The final videos serve as central storytelling pieces in ServiceNow’s accessibility communications, used across channels to reinforce inclusive design values.

Impact

20,000+ YouTube views (first 2 videos) on the ServiceNow channel
56,000+ subscribers engaged with accessibility and support content
56-member A11y Community Group promoting ongoing accessibility collaboration

We’re delighted with the final product and absolutely loved working with you!Eamon McErlean, VP & Global Head of Digital Accessibility

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