Bringing PwC’s Brand Guidelines to Life Through Immersive Storytelling

Background

When PwC asked us to create a global resource to help staff engage with their updated writing brand guidelines, we knew a traditional eLearning course wouldn’t cut it. They wanted something immersive, bold, and distinctly different - a learning experience that would genuinely stand out while complementing their existing resource centre.

Our Approach

We wrote a screenplay that brought the brand principles to life through a stylised narrative - part film noir, part graphic novel, part interactive learning. The result was Project Fach Trottel - a rich, cinematic experience that blended motion graphics, narrative storytelling, interactive exercises, and a distinct visual identity inspired by Sin City. What We Delivered:

• Creative workshops
• Scriptwriting and storyboarding
• UX and UI design
• Photography
• AV production and post-production
• SCORM-compliant development and deployment

Results

The project achieved global internal engagement and went on to win industry recognition, including:

• 🥇 Gold for Best Learning Content Production – eLearning Age Awards
• 🥇 Gold for Innovation in Learning – Learning and Performance Institute (LPI) Awards

By weaving brand training into a stylised and unexpected narrative format, we helped PwC shift perceptions and set a new benchmark for internal communications and learning design.