Transforming Strategic Thinking

Background

McCann Workgroup, now operating as IPG Health, recognised the need to deepen business acumen among its global teams to ensure that creative excellence was underpinned by robust strategic insight and business acumen. To achieve this, they sought a learning partner capable of delivering engaging, scalable, and integrated digital content that would resonate with their diverse workforce.

Our Solution

Atticmedia collaborated closely with McCann to design and develop a comprehensive digital learning experience tailored to their Business Acumen Programme.

The solution encompassed:

• Creative Workshops: Facilitated sessions to align on learning objectives and content direction.
• Information Architecture (IA), UX & Wireframes: Structured content for intuitive navigation and engagement.
• Design & Illustration: Crafted visually compelling materials to enhance learning retention.
• Infographics & Animations: Simplified complex concepts into digestible visual formats.
• Bespoke HTML Build: Developed custom digital modules tailored to McCann's specific needs.
• System Integration: Ensured seamless incorporation with McCann's existing technical infrastructure.

This holistic approach ensured that the learning materials were not only informative but also aligned with McCann's brand identity and technical requirements.

Results & Impact

The successful collaboration between Atticmedia and McCann led to the development of a robust digital learning platform. This platform has been instrumental in enhancing strategic understanding across McCann's global teams, ensuring that creative outputs are consistently grounded in solid business insight.

By combining creative design with technical integration, we delivered a Business Acumen Programme that supports McCann's commitment to excellence in both creativity and business strategy.