Atticmedia and First Light Films applied for, and won, a large grant from Culture Online (a DCMS funded scheme to promote culture and the arts online) to produce the Film Street site. Film Street is a Bafta nominated, fully immersive flash and HTML site which encourages primary age children to learn about the film industry and making film.We created the Film Street concept and brand around which we designed an educational, engaging and entertaining site featuring illustration, animation and Flash interactives. Your chosen character leads users to various locations including the cinema, film academy, animation studio, costume rooms, library and sound and editing studios where you learn about, and try out for yourself, the different aspects of film making.
Film Street is a truly interactive experience and users learn through the use of film clips, online activities, moderated user generated content, animation, a virtual scrapbook and a regularly updated film magazine. Users may also download activities that can be completed away from the computer. A dedicated and comprehensive teacher and parent section provides lesson and activity plans as well as downloadable resources which are all mapped to the curriculum.
The website has a complex backend which allows data capture. Users may register and create their own profile and personal character for use on the site. Children can also submit their own films to Film Street and have them shown in the Children’s Film section. They can also generate reviews of the films that they have seen
The site is fully content managed by First Light Films, allowing updates to the online magazine, the video posts section, a fully moderated forum, the parent and teacher resources and an email newsletter. All this is driven by Atticmedia’s home-grown “AtticExpress” content management system.
Atticmedia conducted a full collaborative design process throughout the project, working with children around the country to come up with the themes, characters, narratives and ideas behind Film Street. We wanted to ensure the site content resonated with it’s audience and was highly usable in regard to it’s interfaces, but also it’s underlying concepts, language and level of challenge. As well as more formal, observational and expert usability testing during development, we have also used the moderated forum as a great way of continually getting feedback from users on their user experience and usability issues, allowing us to respond accordingly and continually evolve the site.
Atticmedia created the site to be fully accessible in line with WAI AA standards using validated XHTML/CSS 1.0 page templates, screen-reader compliant pages and “Browse Aloud” support for those users without installed screen readers. All HTML and
The site was short listed for a Bafta and won both a Bima and Yahoo Finds of the Year award as well as receiving critical acclaim from publications such as the Media Guardian.
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