Atticmedia has a long running releationship with the RSA (Royal Society for the encouragement of Arts, Manufactures & Commerce) and has undertaken a number of digital campaigns on its behalf.
Carbon Limited
The RSA asked us for a web 2.0 driven interactive site which promotes and explores issues surrounding the subject of personal carbon trading, and gives users an opportunity to discuss the issues, use an online carbon calculator and start projects to reduce carbon usage.
Atticmedia collaborated closely with RSA to design and develop a website and Content Management System (based on our AtticExpress CMS) which has user generated and editorial content at its heart. The site has been structured so that the majority of content is contributed by site visitors including members of the public, RSA fellows, politicians, academics, celebrities and captains of industry.
The site provides users with an interactive online virtual carbon exchange called CarbonDAQ. Its simulation engine shows how personal carbon trading might affect their lives, and their pockets, if the scheme was introduced in the real world.
Following a successful launch in October 2006, the site has attracted a large volume of contributed content from its audience and has thousands of active contributor. Content can be browsed or searched quickly via a number of innovative online tools, including a Flash-animated ‘tag cloud’ in which the most recent or popular entries appear more prominently on the site’s home page.
Carbon Control
In many ways the child of Carbon Limited, the RSA came to us with backing from Tesco and Defra and asked us to develop the brand, concept an execution for a website to engage young people on the issues of carbon emissions and generate debate amongst this group.
Through user-centred design collaboration with Defra’s “Climate Champions” (young people selected to be the voice of youth on green issues), Atticmedia came up with Carbon Control - a site which allows young people to debate and explore the issue of reducing carbon emissions.
User are first taken to a specially designed youth carbon calculator, the first of its kind, called the “Carbonator”. Once they know their current carbon footprint (and in some cases the footprint of their school), users are given tips on how to reduce it, are encouraged to come back and re-calculate once they’ve made lifestyle changes, and invited to contribute “projects” which are ideas on how young people generally could reduce carbon emissions.
Debates are generated on these proposed projects, and prizes are awarded for the best. Users are also asked to comment, debate and vote on projects. The site was actively promoted across schools, and by Tesco, producing an unprecedented number of contributions and some extremely lively and passionate debate on the site often challenging the ideas being submitted. Dynamically produced “tag clouds” allow users to explore the, mostly user generated, content on the site.
The site, which runs off our AtticExpress content management system and is regularly updated and moderated by the RSA, has been received extremely well from all camps, has been featured on Google’s For Schools site, won New Media Age’s Website of the Week and is the first independent site to use Defra’s own on carbon emission statistics.
CoffeeTropolis
The RSA asked us to develop a unique and interesting online concept, in partnership with Starbucks coffee shops, to promote the RSA’s 250th anniversary which would engage 12-19 year olds. They wanted a concept that would raise awareness around issues in which the RSA is concerned including the environment, corporate social responsibility, consumerism and enterprise.
Atticmedia conceived of and illustrated an imaginary city called CoffeeTropolis which exists 260 years in the future. The site provided twelve weekly episode of life in the City written and illustrated in a comic book style and language. Atticmedia implemented interactive elements to the site allowing users to vote on the outcomes of each episode. The result that collectively won the vote, determined the start of the following episode. An online forum gave users the ability to debate and to discuss the issues that were amusingly presented within the CoffeeTropolis narrative.
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